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Our Rebrand Story

Nine years ago, we embarked on a journey to help all of humanity experience the beauty of God. This journey has always been scripturally rooted; specifically, we took inspiration from the story of Mark 14 and one woman’s profound act of love in anointing Jesus with fragrant perfume. Our name pays homage to this story—to the alabaster jar she broke open to share her gift.

This biblical foundation led to the creation of the Bible Beautiful, a visual reimagining of these sacred texts. And through the years, this exploration of beauty, creativity, and worship has expanded into a whole array of products—Bible studies, journals, stationery, music, and more—all aimed at furthering our vision. When we first set out, we never could have imagined where this journey would take us, and as we look ahead to the future, we are excited to discover what comes next.

To mark this next chapter, we’re excited to announce our new rebrand. This reimaging of the Alabaster logo and design style has been carefully crafted to honor where we started while anticipating all the new places we will explore together.